Many, if not most, businesses today use social media as part of their marketing efforts. Becuase so many people use platforms such as Facebook, Twitter, Instagram and others, social media is one of the best places to spread your message, promote your products and business, and attract new customers.
But social media can be a double-edged sword. Once something is posted online, it is out there forever. So if somebody within your organization posts something that doesn’t reflect positively on your business, it can often take on a life of its own.
Public Relations Fort Lauderdale — Unexpected Gaffes
Many people are quick to take offense with some things that are posted on social media. Plus, given the interconnectedness of the internet, once something is posted online it can be shared exponentially. So even the most innocuous comment taken out of context can quickly go viral and be shared with people all over the world.
Even news organizations have gotten into the game. Given the 24-hour news cycle, news organizations will quickly grab onto any negative or controversial social media posting, wringing everything they can from it at the expense of the person or organization who posted it.
Public Relations Fort Lauderdale — Damage Control
While it may be next to impossible to take back an embarrassing or damaging social media post, it is possible to perform damage control.
Negative press can do serious damage to a business or organization. So it’s important that they have somebody in their corner who is experienced with controlling the message and getting the other side of the story out there.
Public relations has always been about promoting a positive image for a business, brand, or organization. Now in the era of global social media and 24-hour news, it is more important than ever to have a reliable, effective public relations advocate for your business.