7 Simple Steps to Event Planning for Small Businesses

If you are planning a special event for your small business, you want to make sure everything goes just right. To make sure there are no unwanted surprises during your special event, here are seven simple steps you can follow to plan, execute and profit from your next special event: Identify Your Target Audience Who is your special event aimed at? Existing customers? Prospective clients? Vendors? Employees? The first big decision you have to make is who you want to build your event around. ...

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